Logo: Created using the pen tool, i then colored in the logo using the paintbrush tool. To complete it, I used a text warp to get the companys name wrapped around the logo.
Magazine Adverstisments: I researched through creative commons to find the right background image to implement the Urban, Rural and Suburaban theme, then placed the dog food, added the logo and slogan using the text tool.
Postcards: Using the shape tool to create the accurate size of the post card. I created two seperate designs so I could reach out to a larger demographic, cat and dog lovers.
Concept:
Since I am a lover of animals, mostly cats, I came up with the concept of Happy Pets for my Advertising and PR class.
Happy Pets would be an all nataural pet food for dogs and cats. Like every brand name my 'company' would need a logo and advertisements it is then when i came up with the Urban, Rural and Surbanan
From there I came up with the urban, rural and suburan magazine advertisement. The post cards would be used to reach out through local vets and local pet food stores. ,
The concept where these illustrations came from was a mock company I created for an Advertising and Illustrator class.
By creating the company I was able to see what would be a successful marketing campaign to maintain a successful company.
To help implement my company and ensure it's growth I developed the idea of Rural, Urban and Suburban for my marketing and advertising plan.
